Analytics Platform
Client
EQ Works
Location
Toronto, Canada
Services
Product Strategy
User Research
UX/UI Design
Website Development
Platform
Webflow
Figma
For more than 25 years, EQ Works (TSXV: EQ.V) has been helping businesses execute marketing campaigns grounded on data. After acquiring some proprietary data, they wanted to build a B2B product to help monetize it. This allowed the business to shift mostly from a services company to a SaaS business with recurring revenue.
User Resarch
Discovering Opportunities
Targeted interviews with agencies and brands revealed clear pain points in how they use data in their day-to-day. These findings highlighted opportunities to simplify workflows and close data gaps, forming the foundation of Clearlake’s product strategy.
UX/UI Design
Designing the Interface
We built Clearlake’s interface and component system to make large amounts of complex data feel simple and easy to navigate. Every screen was designed for clarity and speed, helping agencies find insights quickly while keeping the experience polished and scalable as the product grows.
Webflow Development
Building Marketing Website
We designed and built Clearlake’s marketing site in Webflow, creating a clean, high-impact experience that clearly explains the product and its value. The site is easy to update, optimized for conversion, and flexible enough to grow as new features and use cases are introduced.
The impact
The result
For Clearlake, we built a modern insights platform that helps agencies turn complex consumer spending data into clear, actionable decisions. Every part of the experience was designed to feel fast, intuitive, and immediately useful.
Don’t just take our word for it. Take theirs.
What our customers say about our work
