FIRST Refrigeration

Branding and Website development

Client

First Refrigeration

Engineering Ltd.

Location

Toronto,Canada

Services

Branding

Logo Design

Web Design

Development

Platform

Platform 1

Figma

Webflow

FIRST Refrigeration Engineering Ltd. is a family-owned HVAC company serving the Greater Toronto Area since 1988. Built on craftsmanship and care, the brand delivers reliable heating, cooling, and refrigeration solutions with a personal touch that customers trust

Logo Design

From Concepts to Logo

We explored a range of ideas to capture FIRST HVAC’s personality: reliable, warm, and professional. The final logo is bold and confident, designed to look great on service vehicles, uniforms, and online.

Brand Guidelines and Colour Palette

Colours, Fonts, and Consistency

We built a clear visual foundation with strong reds and clean typography. The result is a brand that feels energetic, trustworthy, and consistent across every touchpoint.

Web Design

Focusing On UX

Clear structure and responsive design made it easier for visitors to explore services, leading to a better experience.

The impact

The result

For FIRST HVAC, we created a new brand and high-performing website that turns visitors into customers. Every element, from the logo to the website layout, was designed to look great, load quickly, and drive results.

Clear structure and responsive design made it easier for visitors to explore services, leading to a better experience.

Clear structure and responsive design made it easier for visitors to explore services, leading to a better experience.

Strategic placement of contact forms and clear calls to action led to more service inquiries and quote requests.

Strategic placement of contact forms and clear calls to action led to more service inquiries and quote requests.

Helped them stand out from competitors, and connect more effectively with customers online.

Helped them stand out from competitors, and connect more effectively with customers online.

Don’t just take our word for it. Take theirs.

What our customers say about our work

A fast black sports car races down the highway.

They gave us excellent guidance on how to effectively enhance our small business's identity. We were able to maximize website design and performance for a flawless user experiences thanks to their proactive advice and clear communication

Elliott Carney Killan

Owner, First Refrigeration Engineering Ltd.

They gave us excellent guidance on how to effectively enhance our small business's identity. We were able to maximize website design and performance for a flawless user experiences thanks to their proactive advice and clear communication

Elliott Carney Killan

Owner, First Refrigeration Engineering Ltd.

Woman walks through a scenic sandstone arch.

They gave us excellent guidance on how to effectively enhance our small business's identity. We were able to maximize website design and performance for a flawless user experiences thanks to their proactive advice and clear communication

Elliott Carney Killan

Owner, First Refrigeration Engineering Ltd.

Rigoris Digital is a product strategy, design, and engineering partner that helps companies turn complex ideas into high-performing digital products. Backed by experience leading platforms used by millions of people, we help teams build with clarity and confidence.

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