FIRST Refrigeration

Branding and Website development

Client

First Refrigeration

Engineering Ltd.

Location

Toronto, Canada

Services

Branding

Logo Design

Web Design

Development

Platform

Figma

Webflow

FIRST Refrigeration Engineering Ltd. is a family-owned HVAC company serving the Greater Toronto Area since 1988. Built on craftsmanship and care, the brand delivers reliable heating, cooling, and refrigeration solutions with a personal touch that customers trust

Logo Design

Logo, Colour, and Consistency

We started by developing logo concepts that reflect FIRST HVAC’s dependable and professional feel. Once the direction was set, we built the brand system with strong reds and clean typography, ensuring everything looks cohesive and confident across service vehicles, uniforms, and online.

Real-World Application

Making the Brand Feel Real

Once the identity was set, we applied it to physical touchpoints that customers see every day. From vehicle signage to on-the-job visibility, the brand now shows up clearly, consistently, and with confidence.

Web Design

Focusing On UX

Clear structure and responsive design made it easier for visitors to explore services, leading to a better experience.

The impact

The result

For FIRST HVAC, we created a new brand and high-performing website that turns visitors into customers. Every element, from the logo to the website layout, was designed to look great, load quickly, and drive results.

Clear structure and responsive design made it easier for visitors to explore services, leading to a better experience.

Clear structure and responsive design made it easier for visitors to explore services, leading to a better experience.

Strategic placement of contact forms and clear calls to action led to more service inquiries and quote requests.

Strategic placement of contact forms and clear calls to action led to more service inquiries and quote requests.

Helped them stand out from competitors, and connect more effectively with customers online.

Helped them stand out from competitors, and connect more effectively with customers online.

Rigoris Digital is a product strategy, design, and engineering partner that helps companies turn complex ideas into high-performing digital products. Backed by experience leading platforms used by millions of people, we help teams build with clarity and confidence.

9390 Woodbine Ave Suite 323, Markham, ON L6C 0M5