B2B SaaS
Product and app work for B2B SaaS teams
The short answer
B2B SaaS teams usually have engineering but no dedicated product design, so features ship functional and hard to use. This work closes that gap with user research, interface design, and building the web or mobile surface, without adding permanent headcount before the revenue supports it.
Your engineers ship features that work, and adoption is worse than it should be. That's the gap. Nobody owned the experience end to end, because product design isn't a full-time role until the product is much bigger.
The gap we usually fill
Not engineering capacity. Product definition and interface design. The questions that go unanswered are which users a feature is really for, what the smallest useful version looks like, and how it fits the workflow your customer already has.
That's hard to hire for early on, because it isn't a full-time job yet.
Web and mobile as one product, not two
Most B2B products end up needing both a web surface and something mobile. They get built by different people at different times with different conventions, and a year later reconciling them takes a rewrite. Treating them as one product with two surfaces costs slightly more up front and avoids that.
What we do for b2b saas
Work we’ve done
Further reading
Common questions
Yes, and that's the common arrangement. We take product definition and design, hand over specifications and assets, and stay available through implementation. We can also build it, when your team is at capacity.
Then it's a discovery engagement rather than a build. Research and product strategy come first, and you get a scoped plan you can act on, with us or with anyone else.
Related
Want to talk through your situation?
A short call is usually enough to tell whether this is the right work for you. If it isn’t, we’ll say so.