Website design & development · Accounting firms

Website design and development for accounting firms

The short answer

An accounting firm website project covers service framing, structure, content, design and build, and typically runs six to ten weeks. The biggest gains usually come from restructuring how services are described and lowering the commitment of the first contact step, not from visual redesign.

Your site looks fine and barely anyone books. The design isn't the problem. What's missing is a structure that lets a visitor recognise their own situation and see an obvious, low-risk next step.

What the engagement covers

Discovery, to work out which client types actually matter commercially and how they describe their own problems. Content structuring, to turn service lines into situations people recognise. Design and build. Then measurement, so the conversion path gets judged on data rather than opinion.

What tends to move the numbers

Naming the client's situation instead of the service. Publishing enough about your process and what drives cost that a visitor can self-qualify. Replacing one high-commitment form with a first step that costs them less. And making it obvious what happens after they submit, because silence after a form is where a surprising amount of intent quietly dies.

Work we’ve done

Further reading

Common questions

Fixed cost, scoped before work starts, so you know the number in advance rather than watching it move. What it depends on is how much content needs creating versus restructuring, and whether branding is in scope. A scoping conversation gets you a real number.

Yes. Anything that changes regularly gets handed over in a form your team can edit without a developer. Structural changes are the exception, and those are usually better done deliberately anyway.

We handle structure and we'll draft, but the substance has to come from your team. The specifics of how your firm works are what make the page credible, and we can't write those from outside.

Related

Want to talk through your situation?

A short call is usually enough to tell whether this is the right work for you. If it isn’t, we’ll say so.